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If you want to lead the orchestra,
you must be willing to turn your back
to the crowd.

Your Success Begins With Us

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Our Services


Customized One-on-One
Coaching Sessions

Michelle will work with you to:

  • Develop a clear vision for your business

  • Create a strategic plan to achieve your goals

  • Implement your plan and track your progress

  • Overcome challenges and obstacles

  • Stay motivated and focused

  • All on your schedule, completely personalized and customized to you and your unique needs


Marketing and Growth

Do you feel like you're not getting enough leads or sales? Are you frustrated with the amount of time and money you're spending on marketing?

If so, you're not alone. Many businesses struggle with marketing. But it doesn't have to be this way.

With the right marketing coach, you can learn how to market your business effectively and get the results you want.

Michelle is a business marketing coach with over 30 years of experience helping businesses grow and succeed. I'll work with you to identify your marketing goals, develop a plan to achieve them, and provide you with the support you need to succeed.


Writing and Editing, Scientific/Tech Writing, Project Management

Do you need help with your copywriting, editing, or scientific writing? Look no further! Peter offers a wide range of services to help you with all your writing needs.

He can help you with:

  • Copywriting: We can help you create engaging and persuasive copy for your website, social media, and other marketing materials.

  • Editing: We can help you polish your writing and make sure it is free of errors.

  • Scientific writing: We can help you write clear and concise scientific papers, articles, and other documents.

Contact us today to learn more about our services.

What Our Clients Say

Megan Trezza


“Working with Well-Heeled Warrior business coaching for the past three months, my relationship with my work, my clients, and my employees has been completely transformed for the better!  Michelle has helped me find and correct inefficiencies in my spending and systems that were causing my company (and me!) financial stress.  She effectively redirected my marketing strategies to bring in a steady influx of our ideal clients.  Best of all, Michelle has revived my passion and joy for my work.”

Lindsey Smith


"I love working with Michelle! She adapts her style to whomever she is working with, and this personalized attention makes it clear that she cares about her clients. For me, a no-nonsense, down-to-business, fast-moving approach was what I needed - and Michelle delivered. I appreciate her outside-the-box thinking, her support in big-picture thinking, and her deep passion for her work. She is fun and friendly, but also sharp and focused. Michelle is a caring, genuine, professional businesswoman. I am so thankful for my work with Michelle and highly recommend her to anyone looking to make long-lasting change and pursue their life goals."

Michelle M.


"Michelle and Peter are phenomenal as individual coaches and as a team! Now I can say, "I love what I do!" Michelle worked with me to develop a new focus for my business. She knew the key questions to ask, both professional and personal. Then we added Peter and I was beyond belief with his copy writing! Now I work with Michelle on an "as needed" basis and having her as a resource as my business is growing is invaluable. I recommend them both without any reservation!!"


Karen Odell Barber, Founder Neurologics
Rachelle Babler, CEO Rachelle Babler Consulting, TEDX Speaker

About Us.


Michelle Rose Gilman founded Fusion Academy and Learning Center, a private, alternative one-to-one school, serving students who do not fit into the one-size-fits-all model of traditional education.

The school started humbly 35 years ago, within her San Diego garage.

Fusion Academy has grown to over 82 campuses in 18 states across the country and the District of Columbia. There is also Fusion Global Academy, the fully online, international version of the school. Fusion is now the leader in the individualized education industry, with over $300 million in annual revenue.

Michelle has written 9 books and has been awarded numerous honors for her achievements. Most recently, she was recognized by the 2020 San Diego Women Who Mean Business Awards, and has placed on Inc. Magazine’s 500 Fastest Growing Companies 5 years in a row. Michelle is also a regular blogger for the Huffington Post, and sits on the Board of Advisors for the non-profits The Fusion Scholarship Foundation, The Ambition Program and Rock to Recovery (championed by Wes Geer, former guitarist for the band Korn). She also is on the Board of Advisors for the for-profit Neurologics, a medical technology company serving those with concussion and neurological difficulties. 

She is a lifelong artist and owns (Go ahead, you know you want to check out her weird art!)


Her latest endeavor, The Wanderlust Warrior Project, an empowerment book for young women ages 13-26, written with her husband, was published in 2019. For a signed copy please visit

In her free time you can find Michelle in her garden, painstakingly trying to keep her 100 rose bushes alive. She lives in Cardiff By The Sea with her husband and fur baby, Reggie. 

Given all Michelle has accomplished, she is most proud of her 29 year old son, Noah.  (Noah, call your ma!)

Read a 2018 article about Michelle here.

New Copy Coming Soon!


Two badass business coaches


We have been working together for more than 16 years—and married for 10 of them, so the work has been fruitful in more than one way! Combined, we harness over 61 years of wisdom, mined from the raw ore of experience in education, the publishing industry, the military, scientific research, for-profit business, the non-profit space, the retail arena and the human experience.  We want to give the jewels of our experience to you.  One of our clients has said, “The chemical reaction that combines you both, and the explosion it creates, is wonderful.” Others have said that Peter is the brain and words guy, and Michelle is the heart and relationship builder. 


WE SAY that the point of our explosive combination, the expression of our brains and heart, is to help you evolve the best version of you and your biz. Your best expression, one that draws deeply from your inner multitudes. We say, let’s be friends! Let’s get you going! Let’s kick some ass!

Accolades and Awards

Inc. 5000
Fastest Growing Businesses in the U.S.

Women Who Mean Business Awards

2009, 2010, 2011, 2012, 2013

2011, 2012, 2013, 2014, 2016, 2020

San Diego Business Journal
Most Admired CEO

San Diego Magazine

Woman of the Year Award - Finalist




“Success is not final; Failure is not fatal:
It is the courage to continue that counts.”

Winston Churchill

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